Alice
Julia

UGC content that performs — organic or paid.

Work with me See portfolio
Intro reel

Hi, I'm Alice — a UGC creator who builds content that feels native to the platform it's on. With a background in digital marketing and paid advertising, I know what a hook needs to do in the first two seconds, and how to create content that performs whether it's running organically or behind paid spend.

I create high-performing UGC across tech and SaaS, fintech, lifestyle, and beauty/self-care — bringing the same strategic thinking to a software demo as I would a skincare routine: what's the hook, what's the proof point, and what actually makes someone stop scrolling. That paid advertising background means every piece of content is built with more than aesthetics in mind — I'm thinking about engagement, conversion, and what a brand's performance team needs it to do.

About
Me

Why UGC

Content built with intention.

Content optimised for
TikTok Short-form, trend-native
Instagram Visual storytelling & discovery
YouTube Shorts Hook-driven, retention-focused
Pinterest Search-friendly, evergreen reach
Content built for
Conversion-focused creative
Scroll-stopping hooks
Platform-native execution
Audience connection & trust
“Creating engaging, native content that converts.”
In today's content landscape, attention is currency, and not all content earns it. High-performing UGC is designed with intention: to stop the scroll, build trust, and drive action. I create content that sits seamlessly within the platform while working hard behind the scenes, combining creative execution with a performance-led approach.
Portfolio

UGC Examples

Example content created to showcase style and process — not paid brand partnerships.

Beauty
Chāmpo Pitta Growth Serum
Medik8 Crystal Retinal
Maybelline Grippy Serum & Grippy Setting Mist
Tech / SaaS
TopCashback
Mazuma Mobile
Canva
Portfolio

Case Studies

Self-initiated concept work for portfolio purposes, not commissioned campaigns.

Medik8 Crystal Retinal
Ideation: The concept was built around introducing Medik8 Crystal Retinal as a market-leading, effective but approachable choice when introducing retinal into their skincare routine. Ensuring the content feels authentic and educational while still highlighting the premium positioning of both the product and brand.

Format: Talking-to-camera / Product demo

Hook: Opening with the relatable question, 'Looking to start your retinal journey but don't know where to begin?' to immediately address a common pain point for retinal beginners. Pairing this with a visual hook , looking up at an overlay image of all progressive strengths available and deciding on which one is for me, visually reinforces the feeling of choice and uncertainty before introducing a solution.
Mazuma Mobile
Ideation: Creating a relatable 'declutter and earn' concept that makes selling an old phone or device feel quick, simple and worthwhile. The video follows the journey from discovering the potential value of an old device, to completing the valuation online and packaging it up to be sent - giving the viewer a clear picture of how easy the process can be.

Format: I used a varied UGC format combining talking-head footage, lifestyle cutaways and a website demonstration. This built a relatable narrative while visually showing how straightforward the Mazuma Mobile process is from start to finish.

Hook: The verbal hook in the opening line, 'That old phone sitting in your drawer could actually be worth something!' was designed to create a curiosity loop by introducing the possibility of hidden value without immediately revealing how to access it. This is designed to stop the scroll and encourage viewers to watch on to discover how they could turn an unused device into a little extra cash.
Canva
Ideation: Positioning Canva as a practice solution for the everyday creative overwhelm that comes with managing multiple projects at once. Rather than focusing solely on the features, I built the concept around a relatable creative mindset and then demonstrated how Canva can support everything from presentations and mood boards to organising ideas.

Format: Combining talking-to-camera footage with a screen-recorded website demonstration to balance personality with platform education.

Hook: A relatable verbal hook to demonstrate the pain point of creative overwhelm that comes with managing multiple projects at once.
Rates

Services & Pricing

Base Rates

Platform-native UGC tailored to your brand, voice, and audience. 1 additional revision per video included.

  • 1 video — £110–160
  • 3 videos — £300–450
  • 5 videos — £475–700
From £110

Extra Usage Rights

Beyond organic/social use.

  • Paid ads, 3 months — £75–100
  • Paid ads, 6–12 months — £150–250
  • Perpetual buyout — £500–700
From £75

Extra Hooks

A/B test entry points to find the strongest one.

  • Per extra hook — £50
£50

Whitelisting

Spark Ads / Partnership Ads access only — never full account login.

  • 1 month — £200
  • 3 months — £500–550
  • 6 months — £900–1,000
From £200

Raw Footage

Unedited footage for your team to re-cut and repurpose.

  • Per video — £60
£60

Script & Brief Writing

From a single script to a full shot-ready brief.

  • Single script — £35–45
  • Full brief — £70–90
  • Bundle of 5 — from £150
From £35
What to expect

Deliverables

Turnaround Time

Standard turnaround is typically 5–7 business days from receiving the brief and product delivery, with timelines varying depending on project scope.

Revisions

One round of revisions is included to ensure the final content aligns with your vision and brief. Additional revisions can be discussed if further edits are required.

Content & Delivery

Final assets are edited in CapCut and delivered ready to use in high-resolution format, optimised for platform-native performance. Raw footage or additional asset requests can be arranged as add-ons.